On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content.
What are meta tags?
They will be ranked as high, medium, or low based on how competitive the keyword is in the Google Ads platform. Domain authority has to do with how well-known your website (and brand) is to the public. Nike.com, for example, because it’s one of the top brands in the world.
With a monthly SEO plan like the one above, plus a tracking document like a search insights report, you can build out and execute an efficient SEO strategy. You can also identify and leverage low-hanging-fruit topics to discuss related to your industry. In this scenario, you should go beyond the average historical SEO update and give it a full refresh. You can do this by updating out-of-date information and statistics, incorporating new sections for added depth, and adding quotes or original data to give the post more referral traffic. Christopher explains that local service ads (or LSAs) are one of these features.
Resource Link Building
Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries. As you add images to your site, make sure that people and search engines can find and understand them. Stay attuned to industry trends, emerging keywords, and changes in search behavior to keep your keyword strategy up-to-date and effective.
- Besides these pages, adding social proof to your site can also be a great SEO tip to increase your trustworthiness.
- Optimizing for voice search involves focusing on natural language, long-tail keywords, and providing direct answers to questions.
- Search engines also use them to understand better image content and how they relate to the content around them.
- Check Google to make sure your page is ranking in the position shown.
- You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery.
- While this can sometimes result in both pages ranking, it’s usually easier to focus all of your efforts on a single page, rather than diluting page authority across multiple pages.
That being said, do brush up on concepts such as title tag, meta description, URL structure, header tags, and HTML/ XML sitemaps, before beginning the SEO tutorial. This tutorial is useful for anyone who wishes to drive more traffic towards their website. A basic understanding of digital marketing and its various processes would also be helpful. This includes being well-versed with the structure of a website or webpage, as often certain strategies are implemented in coding the webpage along with the content. Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP).
Analyze the volume, sentiment, and recency of your competitors’ Google, Yelp, or local/industry directory reviews. Local directory submission still very much matters when it comes to establishing local authority and visibility. In other words, those areas where your business has established some authority and visibility relative to your competitors. Furthermore, at a local level – and depending on the service or product – you may very well find large players like big box stores or ecommerce offerings appearing in the search results. A business you consider a competitor offline may or may not be a competitor online, which will determine whether or not you can learn and apply anything from how their web presence is structured. Both SEO and programmatic SEO drive organic traffic to your website, but they achieve this BHS Links in very different ways.
Search engines want to point their users toward sites with an enjoyable user experience. A website that forces them to wait—even just a few extra seconds—can dampen their experience. In other words, your site should be mobile-optimized for Google searchers and search engine crawlers (also known as “spiders”).
