These tools identify strategies that work and inform you of your next steps to achieve your goals. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers. Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages. XML Sitemaps Generator simplifies this process by creating a customized map for you.
This keyword cannibalization confused Google about which page to rank, diluting their visibility. I helped a SaaS project recover from an SEO penalty in 8 months—without using the disavow tool (which I don’t recommend anymore). Instead, I focused on building high-quality backlinks to create a healthy link profile. The domain had a legacy penalty because of its past use in the adult industry, but the owner was determined to keep it since it was a perfect match for their brand.
Content value
I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy. Improve internal linking to your other articles to increase topic relevance and site structure.
- Access Google Search Console, navigate to the Enhancements section, and review the status of different types of structured data markup implemented on your pages.
- However, it should not contain broken links, redirected pages, or non-canonical URLs.
- The YMYL guidelines are used by Google to scrutinise content written on sensitive topics like finance, health, safety or overall well-being.
- While Google says that 404 errors are an inevitable part of web crawling, it’s still not advisable to have a lot of them.
- In the real world, once you fix the big things you’re going to get into diminishing returns on your time.
- Check the mobile-friendliness of your website using Google’s Mobile-Friendly Test tool.
The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor. In the pop-up window, click Add and choose the Rebuild project option.
Slice and dice through crawled data
Audits process massive amounts of data about the site’s traffic, technical elements, backlink profile, content, and rankings, among other things – in addition to competitor insights. It would be hard, if not flat-out impossible, to obtain and go over that data manually. Metrics like engagement rates and time on page help you understand how users interact with your content. On the search side, track keyword rankings with SEO audit tools like Wincher, Ahrefs, or Semrush to see how well your pages are doing in the SERPs. On-page SEO involves reviewing elements on individual pages to ensure they’re easy for search engines to understand and provide a good user experience.
Successful multi website domain and brand migration whilst increasing non-brand search traffic.
No matter what you hear or read on the internet, most websites don’t need to stress about crawl budget at all. Google typically handles crawling efficiently for smaller websites. I’ve audited many sites whose SEO was failing because key JavaScript-loaded content wasn’t visible to Google. In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits. By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth.
Here, you’ll see the number of mobile pages that require improvement. Alternatively, you can check Core Web Vitals using Google Search Console. The platform will showcase graphs on both mobile and desktop performance with an opportunity to open full reports with details and suggestions. With Core Web Vitals influencing rankings, it’s essential to guarantee seamless loading times and visual stability. The pages with duplicate titles and meta description tags are likely to have nearly identical content as well.
Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include a certain number of pages. We’ve partnered BHS Links with several companies, however, that have hundreds of pages on their site. Size — it’s the most influential factor on the cost of your SEO audit.
If your site has been penalized, you will see a corresponding notice in Google Search Console. Make sure to address the warning before you proceed further with an SEO audit checklist. With these tools in place, you can get a substantial amount of data for a scrutinized website analysis.
